Living proof

Born in the heart of biotech, in Cambridge, MA, Living Proof was founded by world-class biotech scientists and beauty experts with one simple ambition: challenge conventional wisdom to solve your toughest beauty problems. Using technology originating from MIT, we invent and patent new molecules that have never been used in beauty before. With over 45 awards to date, our company continues to develop innovative solutions that change the way our hair behaves, revolutionizing the world of beauty. For head turning, bliss creating, confidence boosting results. We stop at nothing short of products that keep their promise. And the only one who can prove it, is you. You are the living proof.

Awapuhi Wild Ginger — by Paul Mitchell

For centuries, Hawaiian natives have used the fragrant juice of the Awapuhi ginger plant to moisturize skin and hair. The Awapuhi Wild Ginger luxury hair care system by Paul Mitchell, features the most lipid-rich part of the Awapuhi root in its KeraTriplex™ blend. The KeraTriplex™ blend penetrates into the hair's cortex to rebuild disrupted bonds and reinforce the cuticle. Hair is healthier-looking and instantly restored. A long-lasting sacrificial shield smooths the cuticle and protects the hair from further damage.

The Awapuhi Wild Ginger luxury hair product line benefits include: .

  • Professional treatment repairs hair up to 80%

  • 100% sulfate-free shampoo with rich, creamy lather

  • Modern styling products hydrate and protect

  • Entire system is color safe


MOROCCANOIL® has created a revolutionary line of styling, finishing and conditioning products for hair that will guarantee an enhanced result. Hair will look and feel healthier after just one application!

All MOROCCANOIL® products contain argan oil, a remarkable gift from nature found growing only in Southwest Morocco. Argan oil is a powerful antioxidant, UV protector and free radical neutralizer, rich in vitamins that strengthen hair and increase hair's elasticity.

mitch for men

MITCH products are tailor made for the modern man. Melding technology and high-performance ingredients with current trends, MITCH makes great grooming easy.